PHOTOSHOP & GRAPHICS 101

INTRODUCTION & IMPORTANT BASICS

6:30-8:30 pm

This introduction will show you how to edit photos, prepare graphics for print and online use, all of the important tools (since we simply cannot learn them all in 2 hrs) and the basics behind graphic design. This should give you a good enough base that, with practice, you will know how to create simple and usable files for your advertising and branding needs. 

Possible Adobe Photoshop intermediate and advanced workshops in April, please inquire.

*Please note that if you own your own version, please be aware that some older versions may not offer all of the same tools. 

FEB

27

MAR

6

WRITING FOR THE WEB

#KEYWORDS & OPTIMIZATION

6:30-8:30 pm

REGISTRATION FEES
 1 session  = $150
3 sessions = $375
6 sessions = $600
​Registrating for
6 sessions gives you:
* Support between sessions
* A pre-goals assessement 

A collaboration with the Kapuskasing & District Chamber of Commerce

ONLINE DOS AND DON'TS

BUSINESS PROTOCOL

6:30-8:30 pm

APR

10

We'll review the current trends, what is necessary to your presence, how to establish yourself online, the benefits of Search Engine Optimization (SEO) in Northern Ontario & what's important to your business.

Writing for the web is very different from writing an article for a paper or anything else for that matter. Keywords are king and content has to be fast and easy to read. It's also not about what you think  are the right words, it's about what the world thinks (and uses). We'll review all that and give you tips and resources to optimize your current or new content. 

MAR

20

CONNECTING SOCIAL MEDIA

FACEBOOK & SOCIAL PROFILES

6:30-8:30 pm

In our small Northern Ontario community, tucked away from the big cities and any form of daily news, the online world is our best tool. Combine that with the power a social platform, shareable by thousands with the press of a button, and we have a winner. We look at how your business can benefit from this, if you're doing it right and how to do it even better.  We’ll also look at how you can use Facebook as a business page that even allows you to sell online and possibly eliminating the need for a website.

There's so much more involved in creating an online store than product photos and inventory. We'll talk about fulfilment (preparing and shipping your packages), courier options, credit card rates, connecting your POS (if you already have one), taxes and international clients. The possibilities are endless once we're online and eliminates the ties to the local economy for profitability. You'll have the ressources and tools in hand to have a very solid start. 

--------------we're taking March Break off!--------------

MAR

27

ONLINE STORE

CREATE & MAINTAIN

6:30-8:30 pm

APR

3

ANALYTICS AND ALGORITHMS

MEASUREMENT & RULES

6:30-8:30 pm

Algorithms are a set of rules used to calculate what you see online and how content is dispersed. We'll look at Facebook's algorithms and popular browsers so you can understand what you're seeing and how users might see your business content online. 

We'll also go through your analytics (data collected from your user visits and trends) which gives you the data you need to plan all of your communication needs. 

 
CANADA-ONTARIO
JOB GRANT
 
It can cover up to 65% of the costs & fees.  
You may qualify for the
TO REGISTER OR FOR MORE INFORMATION, CONTACT US:
KAPUSKASING
Brigitte Major
705-337-6673 poste 5420 brigitte.major@collegeboreal.ca 
 
HEARST
Dominique Brisson
705-362-6673 poste 5017 dominique.brisson@collegeboreal.ca
* Offered, in English, at both the Kapuskasing campus (in person) and the Hearst campus (via video conference) by Julie Tremblay, Graphic Designer and Proprietor of JT&CO whom is bilingual
REGISTER TODAY AND SAVE YOUR SPOT!
We'll contact you.