PHOTOSHOP & GRAPHICS 101
INTRODUCTION & IMPORTANT BASICS
This introduction will show you how to edit photos, prepare graphics for print and online use, all of the important tools (since we simply cannot learn them all in 2 hrs) and the basics behind graphic design. This should give you a good enough base that, with practice, you will know how to create simple and usable files for your advertising and branding needs.
Possible Adobe Photoshop intermediate and advanced workshops in April, please inquire.
*Please note that if you own your own version, please be aware that some older versions may not offer all of the same tools.
WRITING FOR THE WEB
#KEYWORDS & OPTIMIZATION
1 session = $150
3 sessions = $375
6 sessions = $600
6 sessions gives you:
* Support between sessions
* A pre-goals assessement
A collaboration with the Kapuskasing & District Chamber of Commerce
ONLINE DOS AND DON'TS
We'll review the current trends, what is necessary to your presence, how to establish yourself online, the benefits of Search Engine Optimization (SEO) in Northern Ontario & what's important to your business.
Writing for the web is very different from writing an article for a paper or anything else for that matter. Keywords are king and content has to be fast and easy to read. It's also not about what you think are the right words, it's about what the world thinks (and uses). We'll review all that and give you tips and resources to optimize your current or new content.
CONNECTING SOCIAL MEDIA
FACEBOOK & SOCIAL PROFILES
In our small Northern Ontario community, tucked away from the big cities and any form of daily news, the online world is our best tool. Combine that with the power a social platform, shareable by thousands with the press of a button, and we have a winner. We look at how your business can benefit from this, if you're doing it right and how to do it even better. We’ll also look at how you can use Facebook as a business page that even allows you to sell online and possibly eliminating the need for a website.
There's so much more involved in creating an online store than product photos and inventory. We'll talk about fulfilment (preparing and shipping your packages), courier options, credit card rates, connecting your POS (if you already have one), taxes and international clients. The possibilities are endless once we're online and eliminates the ties to the local economy for profitability. You'll have the ressources and tools in hand to have a very solid start.
--------------we're taking March Break off!--------------
CREATE & MAINTAIN
ANALYTICS AND ALGORITHMS
MEASUREMENT & RULES
Algorithms are a set of rules used to calculate what you see online and how content is dispersed. We'll look at Facebook's algorithms and popular browsers so you can understand what you're seeing and how users might see your business content online.
We'll also go through your analytics (data collected from your user visits and trends) which gives you the data you need to plan all of your communication needs.